Havana Coffee Works - Packaging
Graphic Designer
2024
Custom illustration, art direction & packaging design for Havana Trade Bag.
In collaboration with Stephen Cicala.
In collaboration with Stephen Cicala.
havana.co.nz
With Havana switching their packaging to soft plastics, I was asked to redesign the 'Trade Bag'. This is the packaging that Havana coffee arrives in when ordered online, wholesale, is delivered to café's, or bought direct from the roastery.
The task was to create a 'one size fits all' coffee bag - a vessel with a customisable label to fit 10+ single origin coffees, 5+ blends, and limited edition offerings.
Collaborating with Stephen Cicala, we arrived at a cream bag being both a neutral but universal footing, and a nod to the previous 'paper' design. To complement the illustration, we chose deep gold as an accent colour, boosting the premium feel of the bag.
Illustration by Erin Dailey
Scenes and foliage hand-drawn with ink, coloured digitally.
Golden border/filament provided by Stephen Cicala.
Golden border/filament provided by Stephen Cicala.
Packaging Labels by Erin Dailey
The task was to create a label space on the bag that could be printed to fit 15+ product titles (single origin, blends and limited edition coffees), unique tasting notes, countries of origin, and a hand-stamped packing date.
